Thursday, March 09, 2006

Free publicity... and look, I'm on the bandwagon

So either there's a master marketing genius working at Tim Horton's or they have had some coincidental luck leading to extra publicity:

Last night on the National, I saw a story about two school-aged girls (10 and 12) who found a Roll-up-the-rim-to-win cup that somebody threw out (Ok, first of all - who throws one of those away?! If you drink any Tim's coffee at all you know there's a decent chance of winning at least a cookie/biscuit). Anyway - they rolled up the rim and found the SUV. Wowee. So now the parents are in a rediculous squabble about who should get the vehicle/money. I can't believe they aren't just happy to share the proceeds. Sheesh.

And then there's the story of the Tim Horton's that's going to open up in a trailer on the Canadian base in Kandahar, Afghanistan. Way cool... I notice though that Tim's isn't sending staff as well - the forces personnel will have to learn how to make that delicioso coffee themselves.

So, not that Tim's needs any more help, but here I am, writing about them. Actually, I'm the one who needs help. So far I'm 0 for 8 in their @#$ contest.


Heather said...

But why did they have to change their chocolate glazed donut recipe? They aren't anywhere near as tasty.

Happy Owl said...

I hadn't realized that - I do know that they had these bizarre-coloured hot drinks for a while (one was pink!). I'm not sure if those are still around but they definitely don't appeal. To me, anyway.

I think they were trying to expand their product base but to me it was just a case of marketing gone terribly wrong.