It is truly fantastic that there is so much awareness and fundraising about breast cancer - there were those 'target" T-shirts, there's the weekend to end breast cancer, and there are all sorts of pink ribbon-driven cooking, yard-sale, and craft-related fundraisers.
Whoever's running the Breast Cancer fundraising program is a genius.
It also gives me the feeling of being a slick, corporate, marketing machine. And I'm wary of that.
With respect to the quarter... there are other chronic diseases that should be important to Canadians that we rarely hear about: heart disease, for example... and all of the other cancers. Or what about diseases that are not commonly thought of as killers, but which have a profound effect on the lives of many Canadians: asthma and COPD, diabetes.
See this graph? It's mortality rate vs. year for Canadians of all ages. I made it using public data online at Health Canada.
Starting from the top:
- Turquoise: Circulatory Disease
- Purple: Ischeamic Heart Disease
- Green: Lung Cancer
- Red: Colorectal Cancer
- Blue: Breast Cancer
- Dark Green: Asthma