Wednesday, December 20, 2006

Mon(k)ey Business



I was walking down Queen St. the other day when I was offered a free reusable shopping bag by a rep from Telus. I confess to taking it - and I also confess that it was mostly because he said there would be a chocolate bar inside.

Since then, I have seen people carrying these Telus bags all over the place. Are they just handing out zillions of the bags over the course of several days, or are people really going to use this feebie? If so, it's magnificent marketing on the part of Telus. As Pat put it: you wouldn't really want to carry around a bag with the Rogers Telecommunications logo... but that Telus monkey is pretty cute!

Inside my bag I found (yes, my chocolate bar - which by the way tasted a lot like wax), plus some lime green wrapping paper and little gift tags featuring the abovementioned cute monkeys. Telus colour scheme: yep, Telus logo: nowhere to be found.

My first thought: I could actually use this, which might assuage my guilt about accepting a bag of stuff I don't need that required energy to produce and will otherwise end up as landfill.

My second thought: Telus is infiltrating my Christmas and I will be facilitating subconscious advertising to anyone who sees a gift I wrapped in green or tagged with a monkey.

So now I'll face the conundrum: do I use my shopping bag and thereby save plastic bags but advertise for Telus? Do I use other reusable shopping bags and chuck this one, thereby refusing to advertise for Telus but contributing to Toronto's already ridiculous waste management problem?

Honestly - I could have avoided this with just a tiny bit of willpower... and as if I don't already have enough chocolate around at this time of year.

1 comment:

yyztoworld said...

These monkeys are sooo cute, they go beyond corporate advertising.

I live near the St George subway station. Normally the ads plastered on the walls are damaged by passers-by within days. But these monkeys have been preserved for weeks now. There's something to these monkeys and how we're responding to them that gives me more hope in humanity.