Wednesday, December 06, 2006

Know Your Audience

There was a time when I was doing a lot of procrastinating (I was supposed to be preparing for my comprehensive exams) that I got a little addicted to the Oprah Winfrey show.

I like that she takes up important "causes" - because millions of people listen to her and follow her and believe every word that comes out of her mouth. I couldn't stand the giveaway shows and the celebrity-who-is-shilling-his/her-latest-offering shows. In the end, I just got a bit tired of Oprah. Besides, I finally got back to work - so I haven't tuned in in ages.

But when I heard that Al Gore was going to be on Oprah yesterday to talk about his documentary An Inconvenient Truth, I had to turn on my TV.

Possibly Al Gore has never watched Oprah (gasp!) , but I'm not sure that he had a great read on his audience. Oprah's audiences relate best to the human condition: tragedy, heroes, struggles, victories.

And Al Gore was talking about infrared radiation. And going through his slides at warp speed.

When I turned it off they were starting to get into "how this affects YOU" a bit more, but overall I felt pretty disappointed. I think a major opportunity to communicate to the driving-everywhere, disposable-item-loving, well-meaning-but-oblivious crowd was missed.

Image from NASA via the National Space Science Data Centre.
(This site is not endorsed by NASA)

2 comments:

Simone said...

Ya, you'd think a few pics of pacific islanders flooded out and cute polar bears falling off ice floes might have gone a long way... ;-)

Happy Owl said...

...see! Simone, knows the audience!!