AUGH! Those slimy Tobacco industry types have generated horrible, deceptive communications tactics that have inflitrated the consciousness of a bunch of other industries.
First, it was global warming. Now, Gooderich Corporation and other polluting companies in California have adopted those same approaches in an effort to avoid dealing with perchlorate in drinking water. They have even hired a public relations firm that was used by Philip Morris - to develop an anit-regulation campaign. And they're churning out stuff that looks like scientific evidence of the safety of California's drinking water supply - but is actually poorly constructed science intended to implant doubt in the public mind.
Apparently Gooderich, which had a factory in Rialto, about an hour ouside of LA, decided to dispose of tonnes of rocket fuel in the late 1950s and early 1960s. And so they put in in a giant, unlined pit behind the factory. Natch, the stuff seeped into the water supply. Which is a huge drag, considering how precious water is in California.
In Rialto, they figured out that the water was contaminated over ten years ago. And Gooderich is still tryng to weasel out of the cleanup.
The company may be rich, but "good" doesn't even come into it.