Thursday, September 07, 2006

Break the Addiction

... our addiction to dirty energy, that is.

Students at a bunch of schools in the States have managed to introduce fees of about $30 per student to pay for clean energy for their schools. The money is used by the colleges to buy electricity from sources such as wind power or solar power.

That would be cool all on its own, but I've now read that MTV and an NGO called the Energy Action Coalition are launching a competition to encourage more schools in the U.S. to get on the green bandwagon. The contest is being called "Break the Addiction" (geddit?)

Way cool. The winning students will get prizes like a green renovations for their student lounges.

This is the latest in a slew of media attention that's been devoted to energy efficiency this summer. For example, TV ads in Ontario promoted power-saving strategies this year - the first time I've ever seen an ad like that and all part of a pretty impressive (I think) education and incentive program started by the provincial government this year.

Are we finally going to get people to pay attention to the implications of our energy use, I wonder?

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